Link Building – Does Your Website Need It?

Link Building – Does Your Website Need It?

Link building is a well-used phrase with regards to online marketing and SEO. In short it describes the process of increasing the amount of inbound links coming into a website. But what is the purpose of it all? How does this help? Most are aware that inbound links are incorporated into most search engines algorithms. …

FANGS vs BATS

FANGS vs BATS

Facebook, Amazon, Netflix and Google aka (FANGs) are popular companies that have dominated many people’s lives. Individuals rely on these companies to connect with their loved ones through Facebook, shop online through Amazon, watch the latest movies and series through Netflix and search for all sorts of information on Google. These companies have become an …

Traffic Building – What’s your Strategy?

Traffic Building – What’s your Strategy?

In the world of online business, internet marketing and traffic building are phrases that go hand in hand. After all, without traffic your website is just a sitting duck in the North Pole…somewhere…. Regardless of whether your business is big or small, traffic building is absolutely essential for success. What does Traffic Building mean? This …

PPC – A Little Can Mean a Lot!

PPC – A Little Can Mean a Lot!

The basic principle of PPC – Pay per Click – campaigns is, the search engine shows your advert on the first page of a result and you pay if the user clicks. Google is the biggest engine of all and the price can vary quite considerably depending on the key words being targeted: Keywords with …