With the recession biting deep, advertising and marketing budgets are being asked to make more for less and creative professionals are wracking their brains to come up with new ideas to generate business-to-business marketing efforts hit home. The $64,000 question is, "Where do we look for inspiration to make a profitable direct mail business on a limited budget?"8 Feb
The answer is not simple as there are so many different things to pay attention to but there are some things that are given in this instance. The product or mailer that is selected for the direct mail business should be relatively inexpensive to make. The output must be innovative to grasp your customer's attention. It must have impact to grab your customer's attention. It must be versatile inasmuch as it may be made to match your advertising or marketing message and it must be suitable for custom printing so that it is an entirely unique, bespoke product.
With those guidelines firmly in place there is one product area that may suggest inspiration, namely, pop-up and interactive mailers made in paper and send out cards. There are specialist suppliers - mostly printers with specialist cardboard engineering skills - who offer many creative, innovative, juicy direct marketing ideas throughout their ranges of promotional pop-up outputs.
Direct Mail Ideas added to Paper Ideas create winning Direct Marketing Campaigns
Most manufacturers' selections of promotional pop-up and interactive outputs will set a creative mind buzzing with interesting advertising ideas. The high impact characteristics and vitality of the automatic pop up products alone are enough to impel the creative juices to flow. For instance, all automatic pop-up marketing products jump to life as soon as your customer opens the pack. The very action provides life to an abundance of creative advertising ideas and offers such as growth, life, fun, surprise, bounce, vitality, energy and action for example. A number of suppliers also offer options to add longevity and fun to automatic pop-ups by adding fun extras like wobbly die-cuts or turning the automatic pop-up into a pen holder.
Creative Marketing Ideas
Translating innovative marketing ideas into a direct mail campaign is quite definitely an art and promotional pop up products will help to transform creative marketing ideas into reality. The marketing professional's imaginative ideas and use of simple paper and cardboard engineering techniques is the main thing to creating a unique marketing product. Coupling a creative idea to the movement in the pop up product can provide the key to the creation of a highly personal piece of promotional marketing. From there onwards, the road to a successful promotional marketing campaign is straightforward. So follow these pieces of advice and enjoy the growing of your direct mail business.
