21 Dec
If you are looking for a cheap way to send plenty of targeted website traffic direct to your website, expired domain redirects could be just what your business needs. These are a similar idea to popunders and carry main of the same problems, but they are supposed to be far more accurately targeted to the website audience.
What exactly are these? Across the world people register URLs and publish a website to them. They actively promote their website - through link exchanges, forums, one way links etc. This can develop long term traffic - for example, a site that I removed 8 months ago is still generating enquiries as to where the links have gone.
So for many months after a website closes it can be generating high volumes of traffic still. Traffic, or visitors, who may be looking for a service that no longer exists. If you had the time and the money, you could buy the URL when it expires and use that as your own. So instead of visitors going to the expired site, they go to your site instead. If you know this site sold similar services to you then you should be onto a winner.
But it takes a lot of time and effort to find and buy the right URLs and they can be quite expensive. So what's the easier alternative? Well, quite simply, you buy the traffic from someone who is doing the hard work for you!
Allow a traffic service to buy up the domains and categorise them. You tell them what category of traffic you want and what page on your website is relevant to the traffic and they sort the rest out for you.
Given that the seller knows what the content of each old site was, there's a good chance they can accurately match traffic to website wanting traffic. Usually these services have hundreds of different categories to choose from, making it very accurately targeted marketing.
Another benefit is that the seller can see the IP address of the incoming visitor and usually work out with a degree of accuracy their country of origin. This means that you can not only choose a category, but also a country that your visitors should come from.
What are the downsides? Well, on the whole it's usually very cheap. But there are times when the traffic can be slow, especially if you are in need of just UK traffic. Some service providers have stopped offering UK traffic over the last few months. But if you aren't worried about just having UK visitors, then this isn't a problem.
Expired domain traffic can be highly targeted and given it's low cost is well worth trying out, even if you just run a small campaign or two.
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21 Dec
There are four simple aspects to consider when setting up your PPC adverts, here they are:
How should the advert look?Taking the typical, Google format, you usually get a title, 2 short lines of description and a URL. Make the title snappy and to the point. Sell your services in that first line. 'Oversize Shoes', 'Discount Lelli Kelly Shoes' etc tell viewers straight away what you are selling. Writing the title in 'title case', where the first letter of every word is in upper case has been shown to encourage more clicks.
In the description lines give further information about what you sell, without over selling. People act negatively to adverts that are too pushy. Mention benefits like in stock, free delivery, discounts etc. Finish the description with an "action statement" - "click here", "view our range" etc. Don't get carried away with 'title case', write the description as a normal sentence - title case can make this look too much!
How many adverts?To allow you to closely match titles with keywords, it is a good idea to write a different advert for each keyword, or set of keywords. This technique also allows you to watch the stats from the advert and see which adverts are getting the most clicks - and you can compare that to orders taken.
It is also quite often possible to have more than one advert per set of keywords. This allows you to experiment with different titles and texts. For example, does "Discounted Lelli Kelly shoes - Click here." work better than "Click here for discounted Lelli Kelly shoes."? Try small changes and see which one works better. Then create a new advert with a slightly modified text based on the best advert and see what happens then. By finding out which advert gets the best relevant click rate, you are getting maximum visitors for minimum cost.
How to control the advert?Just setting off the advert with various combinations and 101 keywords isn't a good idea. Make sure that you set a realistic cost per click and daily budget. The cost per click is the most you are willing to pay per click - not necessarily the actual amount you will be paying. You should also set a daily budget for your campaign so that you don't get an expensive fright when you next logon a day or two later.
Who is PPC suitable for?PPC can be used by almost any site (just some adult and gambling sites are excluded from certain schemes), but I would always recommend a cautious trial before throwing huge amounts of marketing budget at a campaign. It does suit itself more to established products that people are searching for rather than brand new products lines that no-one has heard of yet, but even these, with careful thought, can be promoted.
As with all website marketing ideas, if you haven't already tried it then give it a go and see if it works for your site. If there isn't much search engine traffic in your niche or most custom is usually reapeat loyal customers, then PPC might be slow. But if you are a market that people are searching for your products, then you stand a good chance of plentiful traffic.
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21 Dec
Pay Per Click marketing schemes such as that run by Google ares sold as a quick and easy way to huge amounts of targeted website traffic. To the opponents, they are expensive schemes that are open to fraud. What is Pay Per Click and which websites might benefit from it?
Pay Per Click marketing, PPC, is where your advert is displayed on search engines or websites that have agreed to display the adverts for the search engines in return for a proportion of the fee. You, as the advertiser, are charged for every viewer of the advert that actually clicks on it and becomes a visitor to your website. This way, if they do not click on the advert, and hence do not become your website's visitor, you do not get charged for the advert.
This means that you are only being charged when someone who is interested in your advert actually sees the advert and clicks on it. If the site showing your advert places it somewhere on the screen where it is hidden away or the page the advert is on is not appropriate to the content of the advert and it's not of interest to people seeing the advert, it doesn't matter to you. These people aren't going to be interested and aren't going to click. It is in the interest of the website displaying the adverts to show them prominently and to make sure that they are relevant to their own visitors.
So what are the essentials of PPC advertising? Well, you are going to have to encourage the right people to click on the advert. Advertisers are not going to carry your advert if no-one ever clicks on it and you won't gain loads of traffic if there's no-one clicking on it.
Starting off, you usually choose the keywords that are applicable to your advert. If you want people to visit your shoe shop, then shoe shop is a good starting point, but it's so general that you probably won't actually get that much good traffic. Try instead choosing keywords more closely matching what you actually sell. Do you sell brands, specialist shoes or hard to find shoes? If so, then base your keywords around these ideas. If you sell mismatched shoes for people with different sized feet, then that's what your keywords should concentrate on.
Not only does this mean you are finding the correct audience more often, you are getting more relevant visitors, who are more likely to convert into customers. By targeting your advertising closely then you get less wasted displays and more relevant clicks. This increased 'click through rate' can, on systems like Google, mean that your advert is displayed higher up the list.
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21 Dec
If you want loads of traffic and fast, then PopUnders could be the answer to your dreams. Visitors direct to your site, from another relevant site. But what exactly are they and how do they drive more traffic to your website?
More to the point – do they actually work? Do they really drive more traffic to websites and does is traffic worth while? Do they convert to paying customers or visitors clicking on pay per click links?
This is the big question and one that I don't really feel can be answered for any one website. In my experience they work for some websites, but not for all. I've had customers that love popunders and think they are great. Their businesses rely on them to bring in the traffic that converts to sales that keep the businesses alive. But in the experience of other people they don't bring in any traffic.
Should this experience put you off from giving popunders a try? I think not. On the whole a trial campaign can deliver a lot of traffic for very little cost in real terms. It is well worth the small outlay required to give popunders a trial and see if they work for you.
So what exactly are popunders? Very simply put, popunders are the display of your website in a new window when a visitor enters a page on another person's website. Popunder campaigns can start off as campaigns of 5,000 visitors and easily work up to 60,000 visitors or more, for an incredibly low cost.
The general idea is that popunders appear under the screen the visitor is currently browsing. They will then see it later, when they close the current screen. They don't always work this way - within a campaign large numbers of the people seeing your website loading will just close the screen down, maybe even before it fully loads.
There are a myriad of popup blockers around - built into browsers or as add ons in tool bars - but in a popunder campaign these won't (usually) count as they haven't opened the window.
For all of these problems, popunder campaigns are cheap and send a lot of traffic in a very short time. 2,000 - 3,000 visitors per day is easily possible. If you choose a good supplier, you can carefully match the category of the website showing your website to your own website's content.
For a small outlay you can rapidly boost your traffic in no time. As with other website marketing ideas, it's not guaranteed that it will work for all sites and I've known customers who have had no success whilst others who's businesses hinge on the results of popunder traffic. For a small outlay, a trial campaign is a must.
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