So you have visitors arriving on your site and they are ticking over making purchases, but how else can you turn these visitors into income? Here's are 7 steps that you really should be trying out.19 Dec
7 Steps To Increasing Your Website Income
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1) Display external advertising. Depending on your site, it may be suitable to carry some advertising. Maybe Google Adsense or banner adds. Google, and similar schemes, have the great advantage of picking adverts most likely to be clicked on according to the content of your site whereas banners, depending on their source, are likely to either be paid a fixed amount for being displayed or be an affiliate banner. With either of these you need to be maintaining the banners - removing those that expire and finding new ones as required. Also, for affiliate schemes, swapping between the best performing schemes.
2) Sell add on products. Look at what they have in their shopping basket and see what other people who have chosen those items have bought with them. Doesn't work so easily if you are using a third party's shopping basket, but if it is coded into your own database then you can write a report to show you common choices and if you are a bit cleverer, also display the common additions either with the item or in the basket screen.
3) Sell special offers. Add small ticket price items that they might be interested in. Display them around the basket areas of the site. All you need to be selling is little add on gadgets that don't cost that much, but if there are enough extra sales, that can make a tidy amount of extra profit.
4) Offer free postage. Take a look at your customers' average basket order value and offer free postage for a small amount above that. Then watch and see if the average order value increases. The lure of a something for free could just encourage people to buy more. Just watch that people aren't buying more then returning the extra (it's happened before).
5) Offer special offer items for basket amounts. Again, look at average basket order values and offer free or discounted goods when the basket total is a little more than average. If most people spend £20, then for £25 orders give a small item for free. And hopefully watch the turnover increase. Just remember to state that the free gift must be returned if other parts of the order are returned.
6) Add monthly 'trinkets'. Have a special low-cost item made and each month make one of these available for above average order baskets. Using the same theory as the previous step, but encouraging the customers to come back next month to get the next item.
7) Ask your customers to join your mailing list. Then you can sell them more by telling them of latest stock, current promotions etc.
All are very simple ideas, aimed at increasing sales and bringing in more cash in other ways.
